Role of colour in packaging and affect on consumer purchase intention
In today's consumption society, buyers are confronted with a substantial choice of product and in this way; the packaging plays important roles as it is a source of information. Packaging is a crucial aspect and consumer buying behaviour is based on packaging and its various elements. The purpo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/35968/ |