The impact of Chinese value - customer Ren orientation on harmony, business relationship, service quality and loyalty

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The impact of Chinese value - customer Ren orientation on harmony, business relationship, service quality and loyalty

This thesis presents an empirical study of the effects of Customer Ren Orientation on Harmony, Business Relationship, Service Quality and Loyalty in the context of Chinese culture. Ren is a deeply embedded Chinese value in Chinese society. Actually, using Ren to deal with conflicts in various situa...

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Bibliographic Details
Main Author:	Lee, Bernard
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Chinese value customer Ren orientation Harmony Business relationship Service quality and loyalty
Online Access:	https://eprints.nottingham.ac.uk/35844/

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