The impact of Chinese value - customer Ren orientation on harmony, business relationship, service quality and loyalty
This thesis presents an empirical study of the effects of Customer Ren Orientation on Harmony, Business Relationship, Service Quality and Loyalty in the context of Chinese culture. Ren is a deeply embedded Chinese value in Chinese society. Actually, using Ren to deal with conflicts in various situa...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/35844/ |