An interpretive investigation of trust and workflow in advertising communities

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An interpretive investigation of trust and workflow in advertising communities

Adopting a socio–economic perspective and a multimethod field research approach this thesis investigates the correlation between trust and workflow in advertising communities of practice. Using a semiotic mode of analysis a comparative examination of offline and online communities will be conducted...

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Bibliographic Details
Main Author:	Chim, Jimmy Chi Lung
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Trust trustworthiness distrust workflow virtual workspaces advertising communities of practice professional crowdsourcing Interpretivism creative offline domain online domain web-based digital economy socio-economic perspective semiotics
Online Access:	https://eprints.nottingham.ac.uk/33891/

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