An interpretive investigation of trust and workflow in advertising communities
Adopting a socio–economic perspective and a multimethod field research approach this thesis investigates the correlation between trust and workflow in advertising communities of practice. Using a semiotic mode of analysis a comparative examination of offline and online communities will be conducted...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/33891/ |