Challenges of Location-Based Services market analysis: current market description
Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent u...
| Main Authors: | , , , |
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| Format: | Book Section |
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Springer International Publishing
2015
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| Online Access: | https://eprints.nottingham.ac.uk/33155/ |
| _version_ | 1848794570671783936 |
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| author | Basiri, Anahid Moore, Terry Hill, Chris Bhatia, Paul |
| author2 | Gartner, Georg |
| author_facet | Gartner, Georg Basiri, Anahid Moore, Terry Hill, Chris Bhatia, Paul |
| author_sort | Basiri, Anahid |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent users, revenues and costs and most appreciated application types with different and sometimes extremely contrasting numbers and figures and this becomes more problematic when it comes to forecasting the future market of LBS. One of the very first steps in any market analysis is defining business contribution area, which decides what should be included in or excluded from the market analysis. Location based services has got a large market; therefore it is not an easy task to identify LBS market’s boundaries to analyse what is inside the box as LBS applications and exclude the rest. This paper explains the impact of such vague boundaries on market size estimation. |
| first_indexed | 2025-11-14T19:18:18Z |
| format | Book Section |
| id | nottingham-33155 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:18:18Z |
| publishDate | 2015 |
| publisher | Springer International Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-331552020-05-04T20:10:35Z https://eprints.nottingham.ac.uk/33155/ Challenges of Location-Based Services market analysis: current market description Basiri, Anahid Moore, Terry Hill, Chris Bhatia, Paul Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent users, revenues and costs and most appreciated application types with different and sometimes extremely contrasting numbers and figures and this becomes more problematic when it comes to forecasting the future market of LBS. One of the very first steps in any market analysis is defining business contribution area, which decides what should be included in or excluded from the market analysis. Location based services has got a large market; therefore it is not an easy task to identify LBS market’s boundaries to analyse what is inside the box as LBS applications and exclude the rest. This paper explains the impact of such vague boundaries on market size estimation. Springer International Publishing Gartner, Georg Huang, Haosheng 2015 Book Section PeerReviewed Basiri, Anahid, Moore, Terry, Hill, Chris and Bhatia, Paul (2015) Challenges of Location-Based Services market analysis: current market description. In: Progress in Location-Based Services 2014. Lecture Notes in Geoinformation and Cartography . Springer International Publishing, Switzerland, pp. 273-282. ISBN 978-3-319-11879-6 Location-Based Services (LBS); market report; business analysis http://dx.doi.org/10.1007/978-3-319-11879-6_19 doi:10.1007/978-3-319-11879-6_19 doi:10.1007/978-3-319-11879-6_19 |
| spellingShingle | Location-Based Services (LBS); market report; business analysis Basiri, Anahid Moore, Terry Hill, Chris Bhatia, Paul Challenges of Location-Based Services market analysis: current market description |
| title | Challenges of Location-Based Services market analysis: current market description |
| title_full | Challenges of Location-Based Services market analysis: current market description |
| title_fullStr | Challenges of Location-Based Services market analysis: current market description |
| title_full_unstemmed | Challenges of Location-Based Services market analysis: current market description |
| title_short | Challenges of Location-Based Services market analysis: current market description |
| title_sort | challenges of location-based services market analysis: current market description |
| topic | Location-Based Services (LBS); market report; business analysis |
| url | https://eprints.nottingham.ac.uk/33155/ https://eprints.nottingham.ac.uk/33155/ https://eprints.nottingham.ac.uk/33155/ |