The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey

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The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey

BACKGROUND: Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign...

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Bibliographic Details
Main Authors:	Richardson, Sol, McNeill, Ann, Langley, Tessa, Sims, Michelle, Gilmore, Anna B., Szatkowski, Lisa, Heath, Robert, Fong, Geoffrey T., Lewis, Sarah
Format:	Article
Published:	BioMed Central 2014
Subjects:	Tobacco control Mass media campaigns Recall Emotive content
Online Access:	https://eprints.nottingham.ac.uk/33154/

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