The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey
BACKGROUND: Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Published: |
BioMed Central
2014
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/33154/ |