Harvesting big data to enhance supply chain innovation capabilities: an analytic infrastructure based on deduction graph
Today, firms can access to big data (tweets, videos, click streams, and other unstructured sources) to extract new ideas or understanding about their products, customers, and markets. Thus, managers increasingly view data as an important driver of innovation and a significant source of value creatio...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/32769/ |