Strategic signals in the app economy: an empirical study of Google Play Store
The dominance of Android and iOS have created a duopoly in the smartphone market. In this context, both Android and iOS need to select high quality apps from its massive number of app developers to recommend to app consumers. Generally speaking, when the market is small, the platform like Android an...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/32742/ |