Non-localisation: a semiotic, economic and media investigation into Apple’s localisation strategy and its impact on Chinese translation traditions

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Non-localisation: a semiotic, economic and media investigation into Apple’s localisation strategy and its impact on Chinese translation traditions

Situated at the crossroads of Translation Studies, Semiotics and Chinese Studies, this thesis examines the non-localisation (NL henceforth) strategy adopted by Apple for its official website. Website layouts, multi-media information, textual information, such as names of products, services and techn...

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Bibliographic Details
Main Author:	Sun, Xiaofei
Format:	Thesis (University of Nottingham only)
Language:	English English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/32375/

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