Non-localisation: a semiotic, economic and media investigation into Apple’s localisation strategy and its impact on Chinese translation traditions
Situated at the crossroads of Translation Studies, Semiotics and Chinese Studies, this thesis examines the non-localisation (NL henceforth) strategy adopted by Apple for its official website. Website layouts, multi-media information, textual information, such as names of products, services and techn...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/32375/ |