Price and service competition with maintenance service bundling
In many equipment manufacturing industries, firms compete with each other not only on products price, but also on maintenance service. More and more traditional products oriented firms are offering their customers products bundled with maintenance service (P&S bundles). In this study, we examine...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Springer
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/31075/ |