The economics of free: freemium games, branding and the impatience economy

QR Code

The economics of free: freemium games, branding and the impatience economy

The gaming industry has seen dramatic change and expansion with the emergence of ‘casual’ games that promote shorter periods of game play. Free to download, but structured around micro-payments, these games raise the complex relationship between game design and commercial strategies. Although offeri...

Full description

Bibliographic Details
Main Author:	Evans, Elizabeth
Format:	Article
Published:	Sage 2015
Subjects:	Gaming Mobile gaming Attention economy Branding Digital culture
Online Access:	https://eprints.nottingham.ac.uk/30922/

Similar Items

Crafting content: the discovery of Minecraft's invisible digital economy
by: Koutsouras, Panagiotis
Published: (2018)

Collecting: a way of exploring the difficulty to leave game world
by: Guo, Yichen
Published: (2015)

Roleplaying and Rituals For Cultural Heritage-Orientated Games
by: Champion, Erik
Published: (2015)

Digital game education: designing interventions to encourage players’ informed reflections on their digital gaming practices
by: Marques de Albuquerque, Rafael
Published: (2016)

Special issue: Games and gaming in China
by: Liboriussen, Bjarke, et al.
Published: (2016)

The Effective Integration of Digital Games and Learning Content
by: Habgood, Matthew Peter Jacob
Published: (2007)

The invention of Malaysian traditional game into mobile game apps: a case study of Tarik Upih / Ilinadia Jamil and Zainal Kadir
by: Jamil, Ilinadia, et al.
Published: (2015)

A lived and living UK gaming oral history: untangling narratives of resistance and resurgence in videogame space
by: Kaufman, Imo
Published: (2025)

'We're all a bunch of nutters!': the production dynamics of Alternate reality games
by: Elizabeth, Evans
Published: (2014)

In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin
by: Azmin, Suzani
Published: (2006)

An investigation into how the Olympic Games have impacted upon their host countries; focusing mainly the economic footprint that the Games leave behind.
by: Ripley, Claudia
Published: (2007)

Pursuit differential games of many players on surface of cylinder and cone
by: Karapanan, Piriatharisini
Published: (2022)

World of KidsMath: Adventure game-based learning Mathematics for preschool children / Muhammad Amirul Hakim Amri
by: Amri, Muhammad Amirul Hakim
Published: (2015)

MQUIT (Game Money) / Wan Noor Faaizah Wan Omar ... [et al.]
by: Wan Omar, Wan Noor Faaizah, et al.
Published: (2018)

"Get off my lawn!": Starting to understand territoriality in location based mobile games
by: Papangelis, Konstantinos, et al.
Published: (2017)

The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market
by: Young, Joshua, et al.
Published: (2010)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Designing brutal multiplayer video games
by: Marshall, Joe, et al.
Published: (2016)

Simple motion pursuit differential game of many pursuers and one evader on convex compact set
by: Raja Ramli, Raja Noorsuria
Published: (2016)

Build social interaction and local value in children through board game interface design / Retno Purwanti and Ayu Dian Ramadhani
by: Retno, Purwanti, et al.
Published: (2018)

Role playing game for student to learn Malaysian history / Muhammad Azmierul Mazelan
by: Mazelan, Muhammad Azmierul
Published: (2015)

Linear pursuit-evasion differential games with integral constraints on control functions.
by: Khakestari, Marzieh
Published: (2011)

Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
by: Mohamad Suhof, Nazly Mahyunni, et al.
Published: (2013)

Education game / Azree Ramli
by: Ramli, Azree
Published: (2004)

Multi pursuer differential game of optimal approach with integral constraints on player controls
by: Abd Rasid, Norshakila
Published: (2013)

Situating social games in the everyday: an Australian perspective
by: Willson, Michele
Published: (2015)

Convergence, Connectivity, and the Case of Japanese Mobile Gaming
by: Chan, Dean
Published: (2008)

The Malthusian Paradox: performance in an alternate reality game
by: Evans, Elizabeth, et al.
Published: (2014)

Expanding exertion gaming
by: Marshall, Joe, et al.
Published: (2016)

Developing ideation cards to support the design of mixed reality games
by: Wetzel, Richard
Published: (2017)

Implementing Malay traditional games in the classroom: a case study of young children in cultural art / Nur Faizah Che Me
by: Che Me, Nur Faizah
Published: (2013)

Differential games with many pursuers and integral constraints on controls of players
by: Ali Allahabi, Fateh Abdo
Published: (2011)

Augmented reality to induce enjoyment in edutainment mobile game
by: Oo Yew, Beng Keat, et al.
Published: (2018)

Trading card game as reading medium in context of Malaysian folklore / Muhammad Hamdi Esahal
by: Esahal, Muhammad Hamdi
Published: (2014)

Evaluating a public display installation with game and video to raise awareness of attention deficit hyperactivity disorder
by: Craven, Michael P., et al.
Published: (2015)

Evaluating a public display installation with game and video to raise awareness of Attention Deficit Hyperactivity Disorder
by: Craven, Michael P., et al.
Published: (2015)

The familiar places we dream about: Pokémon GO and nostalgia during a global pandemic
by: Peaty, Gwyneth, et al.
Published: (2020)

Game based learning for primary school students on photosynthesis topic / Nur Afiqah Yazid
by: Yazid, Nur Afiqah
Published: (2017)

What motivates people to purchase virtual items via gacha mechanics of video games? A case study of Chinese game players
by: Zeng, Ziyan
Published: (2018)

Little wars: the geopolitics of 20th century board games
by: Harby, Alexander
Published: (2019)