The economics of free: freemium games, branding and the impatience economy
The gaming industry has seen dramatic change and expansion with the emergence of ‘casual’ games that promote shorter periods of game play. Free to download, but structured around micro-payments, these games raise the complex relationship between game design and commercial strategies. Although offeri...
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| Format: | Article |
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Sage
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30922/ |