Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the an...

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Main Authors: Strielkowski, Wadim, Wang, Jing, Platt, Stephen
Format: Article
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/3084/
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author Strielkowski, Wadim
Wang, Jing
Platt, Stephen
author_facet Strielkowski, Wadim
Wang, Jing
Platt, Stephen
author_sort Strielkowski, Wadim
building Nottingham Research Data Repository
collection Online Access
description This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.
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spelling nottingham-30842020-05-04T20:18:31Z https://eprints.nottingham.ac.uk/3084/ Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities Strielkowski, Wadim Wang, Jing Platt, Stephen This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs. 2013-12 Article PeerReviewed Strielkowski, Wadim, Wang, Jing and Platt, Stephen (2013) Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities. Tržište/Market, 25 (2). pp. 161-176. ISSN 0353-4790 http://hrcak.srce.hr/file/165320
spellingShingle Strielkowski, Wadim
Wang, Jing
Platt, Stephen
Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title_full Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title_fullStr Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title_full_unstemmed Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title_short Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
title_sort consumer preferences for cultural heritage and tourism e-services: a case study of three european cities
url https://eprints.nottingham.ac.uk/3084/
https://eprints.nottingham.ac.uk/3084/