Mechanism of altruism (MOA) approach to blood donor recruitment and retention: a review and future directions
Background and Objectives. Why do people donate blood? Altruism is the common answer. However, altruism is a complex construct and to answer this question requires a systematic analysis of the insights from the biology, economics and psychology of altruism. I term this the Mechanism of Altruism (MO...
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Wiley
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30701/ |