Customer relationship management: is it still relevant to commercial banks in Taiwan?

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Customer relationship management: is it still relevant to commercial banks in Taiwan?

Nowadays, customers are regarded as a commodity. Customer Relationship Management (CRM) in a bank entails important phases such as integrating the communication tools to meet the needs of customers, treating each customer as individuals, and making the customer relationship an imposing and perpetua...

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Bibliographic Details
Main Authors:	Yao, Hui-I, Khong, Kok Wei
Format:	Article
Published:	Canadian Center of Science and Education 2012
Subjects:	CRM Commercial bank Customer satisfaction Perceived business performance
Online Access:	https://eprints.nottingham.ac.uk/3055/

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