Customer relationship management: is it still relevant to commercial banks in Taiwan?
Nowadays, customers are regarded as a commodity. Customer Relationship Management (CRM) in a bank entails important phases such as integrating the communication tools to meet the needs of customers, treating each customer as individuals, and making the customer relationship an imposing and perpetua...
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| Format: | Article |
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Canadian Center of Science and Education
2012
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| Online Access: | https://eprints.nottingham.ac.uk/3055/ |