‘Show us your moves’: trade rituals of television marketing

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‘Show us your moves’: trade rituals of television marketing

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In research approach, it draws on participant observation at...

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Bibliographic Details
Main Authors:	Grainge, Paul, Johnson, Catherine
Format:	Article
Published:	Emerald 2015
Subjects:	television marketing; trailers; promos; production culture; Promax; Channel 4; trade awards
Online Access:	https://eprints.nottingham.ac.uk/30508/

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