‘Show us your moves’: trade rituals of television marketing
The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In research approach, it draws on participant observation at...
| Main Authors: | , |
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| Format: | Article |
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Emerald
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/30508/ |