Motivation of luxury consumption
among Generation Y and senior consumers in China

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Motivation of luxury consumption among Generation Y and senior consumers in China

Abstract Generation Y has become the new powerhouse in the Chinese luxury market since the last decade. Despite the global economic crisis in 2009, the growth rate of luxury market in China remains impressive. Chinese consumers, especially the Generation Y, have become the major contributor of s...

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Bibliographic Details
Main Author:	LAW, WING YAN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30382/

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