Motivation of luxury consumption among Generation Y and senior consumers in China
Abstract Generation Y has become the new powerhouse in the Chinese luxury market since the last decade. Despite the global economic crisis in 2009, the growth rate of luxury market in China remains impressive. Chinese consumers, especially the Generation Y, have become the major contributor of s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30382/ |