Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND

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Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND

This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and inter...

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Bibliographic Details
Main Author:	Mazhar, Muhammad Haider
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30370/

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