Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND
This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and inter...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30370/ |