Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND
This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and inter...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30370/ |
| _version_ | 1848793970591662080 |
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| author | Mazhar, Muhammad Haider |
| author_facet | Mazhar, Muhammad Haider |
| author_sort | Mazhar, Muhammad Haider |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and interviews. The results indicated “Fun for children” and “learning” as the primary factors of motivations for parents. The Role Projection behaviour of kids was also reported on the bases of observatory data. For the experiential aspects “live shows” at park and “theming” were reported as most influential factors |
| first_indexed | 2025-11-14T19:08:46Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-30370 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:08:46Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-303702018-01-31T07:56:36Z https://eprints.nottingham.ac.uk/30370/ Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND Mazhar, Muhammad Haider This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and interviews. The results indicated “Fun for children” and “learning” as the primary factors of motivations for parents. The Role Projection behaviour of kids was also reported on the bases of observatory data. For the experiential aspects “live shows” at park and “theming” were reported as most influential factors 2015-10-02 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/30370/1/FINAL%20REPORT.pdf Mazhar, Muhammad Haider (2015) Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND. [Dissertation (University of Nottingham only)] |
| spellingShingle | Mazhar, Muhammad Haider Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title | Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title_full | Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title_fullStr | Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title_full_unstemmed | Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title_short | Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND |
| title_sort | understanding the hedonic consumption of servicescapes: the case of legoland |
| url | https://eprints.nottingham.ac.uk/30370/ |