Exploring the motivations and emotions underlying rewarding self-gift giving and how they encourage achievement oriented goals.

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Exploring the motivations and emotions underlying rewarding self-gift giving and how they encourage achievement oriented goals.

The purpose of this study is to explore consumers’ descriptions of rewarding self-gift behaviour during the entire consumption process, including the motivations and emotions involved and how these encourage towards the achievement of personal oriented goals. The study specifically focuses on luxury...

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Bibliographic Details
Main Author:	Karayiannis, Georgios
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30359/

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