Exploring the motivations and emotions underlying rewarding self-gift giving and how they encourage achievement oriented goals.
The purpose of this study is to explore consumers’ descriptions of rewarding self-gift behaviour during the entire consumption process, including the motivations and emotions involved and how these encourage towards the achievement of personal oriented goals. The study specifically focuses on luxury...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30359/ |