Destination Branding in the Context of K-Pop Culture (Korean Wave) in South Korean Tourism Market with Chinese Customers

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Destination Branding in the Context of K-Pop Culture (Korean Wave) in South Korean Tourism Market with Chinese Customers

The tourism industry is recognized as a national strategic force due to its economic rewards. Occupying a superior position in the global tourism market is important as the increasing competitiveness among countries. Thus managers of tourism industries tend to adopt branding strategies in order to a...

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Bibliographic Details
Main Author:	ZHAO, YIFANG
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30151/

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