Destination Branding in the Context of K-Pop Culture (Korean Wave) in South Korean Tourism Market with Chinese Customers
The tourism industry is recognized as a national strategic force due to its economic rewards. Occupying a superior position in the global tourism market is important as the increasing competitiveness among countries. Thus managers of tourism industries tend to adopt branding strategies in order to a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30151/ |