To what extent is social media marketing localised in an increasingly globalised world? An exploratory study with comparative focus on the creative marketing strategy of Adidas in the United States and the United Kingdom.
The primary aim of this study is to identify creative and social media marketing strategies that brands can use to effectively engage with users and consumers, in the context of international advertising. A further objective is to discover cross-cultural marketing strategies in relation to interacti...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
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2015
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| Online Access: | https://eprints.nottingham.ac.uk/30136/ |