Examining how B2B SMEs navigate the challenges and opportunities of digital marketing through the lens of Everyman Legal

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Examining how B2B SMEs navigate the challenges and opportunities of digital marketing through the lens of Everyman Legal

Summary Purpose - The present research aims to explore the digital marketing strategy of Everyman Legal, a business-to-business (B2B) small and medium-sized enterprise (SME) law firm. Specifically, areas of exploration include perceptions of digital marketing from a B2B SME, opportunities and dif...

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Bibliographic Details
Main Author:	Buckley, Thomas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30116/

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