Examining how B2B SMEs navigate the challenges and opportunities of digital marketing through the lens of Everyman Legal
Summary Purpose - The present research aims to explore the digital marketing strategy of Everyman Legal, a business-to-business (B2B) small and medium-sized enterprise (SME) law firm. Specifically, areas of exploration include perceptions of digital marketing from a B2B SME, opportunities and dif...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30116/ |