Self-gift Giving Consumer Behaviour in Chinese Content

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Self-gift Giving Consumer Behaviour in Chinese Content

This research aims to research the motivations, post-purchasing emotions and Chinese culture influence of self-gifting consumer behaviour in Chinese luxury content. To answer the research aim, the qualitative research method is constructed to exploration. Interviews for Chinese different age groups...

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Bibliographic Details
Main Author:	ZHANG, SIQIN
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2015
Subjects:	Self-gift Motivation Post-purchasing emotion Chinese culture Luxury.
Online Access:	https://eprints.nottingham.ac.uk/30082/

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