Self-gift Giving Consumer Behaviour in Chinese Content
This research aims to research the motivations, post-purchasing emotions and Chinese culture influence of self-gifting consumer behaviour in Chinese luxury content. To answer the research aim, the qualitative research method is constructed to exploration. Interviews for Chinese different age groups...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
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2015
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| Online Access: | https://eprints.nottingham.ac.uk/30082/ |