An investigation of young Chinese consumers’ purchasing motivations toward luxury products

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An investigation of young Chinese consumers’ purchasing motivations toward luxury products

During the past two decades, luxury sector becomes even popular around the world. Especially in China, people tend to have an appetite for luxury products since the early 1990s. Moreover, the Chinese traditional culture also plays an essential role in influencing Chinese consumers’ purchase behaviou...

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Bibliographic Details
Main Author:	Cui, Jingyue
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30061/

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