An investigation of young Chinese consumers’ purchasing motivations toward luxury products
During the past two decades, luxury sector becomes even popular around the world. Especially in China, people tend to have an appetite for luxury products since the early 1990s. Moreover, the Chinese traditional culture also plays an essential role in influencing Chinese consumers’ purchase behaviou...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/30061/ |