Motivation for luxury consumption in the
fragrance industry: a study on Romanian and
Bulgarian Millennials

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Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials

The purpose of this report is to generate valuable consumer insight about purchases in the luxury fragrance industry by Bulgarian and Romanian Millennials. The study also focuses on the concepts of acculturation and ethnic identification and their mediating effect on the purchase of luxury perfum...

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Bibliographic Details
Main Author:	Yaneva, Mihaela
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	luxury goods; luxury consumption; Bulgaria; Romania; Generation Y; Millennials
Online Access:	https://eprints.nottingham.ac.uk/30051/

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