Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials
The purpose of this report is to generate valuable consumer insight about purchases in the luxury fragrance industry by Bulgarian and Romanian Millennials. The study also focuses on the concepts of acculturation and ethnic identification and their mediating effect on the purchase of luxury perfum...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2015
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| Online Access: | https://eprints.nottingham.ac.uk/30051/ |