An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK
With the development of Internet and technology, independent film can be distributed in various methods even with low expenses. Social media could be considered as one of the leading ways of distributing independent films. This dissertation focuses on providing a deeper understanding of how social m...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
|
| Online Access: | https://eprints.nottingham.ac.uk/30050/ |
| _version_ | 1848793910691758080 |
|---|---|
| author | Wang, Haiming |
| author_facet | Wang, Haiming |
| author_sort | Wang, Haiming |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | With the development of Internet and technology, independent film can be distributed in various methods even with low expenses. Social media could be considered as one of the leading ways of distributing independent films. This dissertation focuses on providing a deeper understanding of how social media has changed the way distributors develop marketing strategies for independent films. Semi-structured interview was used to conduct this research. This research gives distributors the most useful marketing mix and social media platforms for distributing independent films. |
| first_indexed | 2025-11-14T19:07:48Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-30050 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:07:48Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-300502017-10-19T14:58:49Z https://eprints.nottingham.ac.uk/30050/ An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK Wang, Haiming With the development of Internet and technology, independent film can be distributed in various methods even with low expenses. Social media could be considered as one of the leading ways of distributing independent films. This dissertation focuses on providing a deeper understanding of how social media has changed the way distributors develop marketing strategies for independent films. Semi-structured interview was used to conduct this research. This research gives distributors the most useful marketing mix and social media platforms for distributing independent films. 2015-09-16 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/30050/1/Final%20Dissertation%20HaimingWang.pdf Wang, Haiming (2015) An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK. [Dissertation (University of Nottingham only)] |
| spellingShingle | Wang, Haiming An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title | An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title_full | An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title_fullStr | An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title_full_unstemmed | An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title_short | An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK |
| title_sort | analysis of adopting social media marketing to distribute independent films in the uk |
| url | https://eprints.nottingham.ac.uk/30050/ |