MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS

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MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS

This dissertation seeks to ascertain the motivations of Indian consumers towards the purchase of International luxury brands, the significance of luxury in the Indian markets, interpersonal and personal motivations to purchase International luxury brands’ products and the influence of Indian culture...

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Bibliographic Details
Main Author:	Chandna, Shridhar
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30012/

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