MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS
This dissertation seeks to ascertain the motivations of Indian consumers towards the purchase of International luxury brands, the significance of luxury in the Indian markets, interpersonal and personal motivations to purchase International luxury brands’ products and the influence of Indian culture...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
|
| Online Access: | https://eprints.nottingham.ac.uk/30012/ |