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Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands

In recent years, branding as a powerful tool to influence consumer behaviors has becoming a hot topic in the marketing literature. But few studies focus on the influence of brands on Chinese consumers’ behaviors, especially their buying attitudes in the automobile market. This dissertation attempts...

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Bibliographic Details
Main Author:	Wang, Luqi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Brand equity Symbolic Values Global brands local brands Country-of-origin consumer ethnocentrism
Online Access:	https://eprints.nottingham.ac.uk/30011/

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