Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
In recent years, branding as a powerful tool to influence consumer behaviors has becoming a hot topic in the marketing literature. But few studies focus on the influence of brands on Chinese consumers’ behaviors, especially their buying attitudes in the automobile market. This dissertation attempts...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2015
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| Online Access: | https://eprints.nottingham.ac.uk/30011/ |