An Investigation on Chinese Mobile Game Market Entry Strategy

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An Investigation on Chinese Mobile Game Market Entry Strategy

This paper explores the Chinese market entry strategy for an independent mobile game company. The Chinese mobile games market has attracted worldwide attentions for its unprecedented growth. However, the industry is fairly complicated and incumbents have established some barriers for new entrants. T...

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Bibliographic Details
Main Author:	Ying, Hong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/29942/

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