An Investigation on Chinese Mobile Game Market Entry Strategy
This paper explores the Chinese market entry strategy for an independent mobile game company. The Chinese mobile games market has attracted worldwide attentions for its unprecedented growth. However, the industry is fairly complicated and incumbents have established some barriers for new entrants. T...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/29942/ |