A study into the factors that contribute to the success of crowdgiving campaigns and the role they play in donor motivations

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A study into the factors that contribute to the success of crowdgiving campaigns and the role they play in donor motivations

UK based charities are increasingly facing changing donor attitudes and demographics within a volatile economic environment, creating a pressing need to diversify their income streams. This research seeks to present crowdgiving to UK charities as a viable fundraising mechanism, by providing an under...

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Bibliographic Details
Main Author:	Lone, A
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/29907/

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