A study into the factors that contribute to the success of crowdgiving campaigns and the role they play in donor motivations
UK based charities are increasingly facing changing donor attitudes and demographics within a volatile economic environment, creating a pressing need to diversify their income streams. This research seeks to present crowdgiving to UK charities as a viable fundraising mechanism, by providing an under...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/29907/ |