The symbiotic role of marketing and identity on transitional consumption to the ideal body as facilitated by a fitness-driven lifestyle

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The symbiotic role of marketing and identity on transitional consumption to the ideal body as facilitated by a fitness-driven lifestyle

Globally, the health and fitness trend has been going. This is an industry that is highly image centric. However, there has been little research done on identity in this area, particularly fitness. This study intends to help close this gap by addressing the following topics: consumers’ deep motivati...

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Bibliographic Details
Main Author:	Thomas, Gerard
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	marketing identity transitional consumption exercise health and fitness gym
Online Access:	https://eprints.nottingham.ac.uk/29897/

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