The symbiotic role of marketing and identity on transitional consumption to the ideal body as facilitated by a fitness-driven lifestyle
Globally, the health and fitness trend has been going. This is an industry that is highly image centric. However, there has been little research done on identity in this area, particularly fitness. This study intends to help close this gap by addressing the following topics: consumers’ deep motivati...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2015
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| Online Access: | https://eprints.nottingham.ac.uk/29897/ |